iPhone loyalty soars as Samsung’s takes a nose dive

Apple vs Samsung
iPhone loyalty is strong. The same can‘t be said for users of Samsung handsets.
Graphic: Cult of Mac

Apple users are more likely than ever to buy a new iPhone, according to survey results released Tuesday. Nearly 92% of current iOS users intend to stick with the platform.

But the situation isn’t so rosy for arch-rival Samsung. 26% of Galaxy smartphone users plan to switch to another platform. And most of these switchers have their eye on an iPhone.

The results come from SellCell, who compared the loyalty of more than 5000 iPhone and Android users.

iPhone users stick with Apple

Loyalty to Apple’s handsets grew to 91.9%, up from 90.5% in 2019. Most of these people said they were happy with their device, though 21% admitted they feel tied into Apple’s ecosystem.

Of the small percentage of users planning to switch, many said Samsung would be their next choice. And the group cited better technology or better designs as a reason to change to Android.

Samsung loyalty strong but slipping

Loyalty among Samsung users is at 74%, down almost 12 points from 85.7% in 2019. More than half of the people planning to switch away from these Android devices are planning to get an iPhone.

Of all those intending to give up Samsung, 31.5% said they were looking for better privacy protection. Apple makes protecting the privacy of users a priority. Galaxy devices run Android, an operating system developed by Google to collect information about phone users and sold to advertisers.

The CellSell survey covered other companies as well.  While 65.2% of current Google Pixel users intend to stick with the brand, only 37.4% of LG users plan to stay with the company. And a mere 29% of Motorola users are sticking.