Porsche and Apple integrate Apple Music into a car for the first time

Porsche and Apple have announced the first ever full integration of Apple Music into a car, without the need for CarPlay – or even an iPhone.

The German sportscar maker has integrated Apple Music into the touchscreen display in the Porsche Advanced Cockpit system of the latest version of its all-electric Taycan model …

Porsche announced the news today.

Porsche has teamed up with Apple Music to create the first fully integrated music streaming experience inside the much-anticipated Porsche Taycan, the first fully electric Porsche vehicle launching in September.

“Porsche and Apple Music fit perfectly – we share common values, and the same relentless attitude to user experience, to quality engineering, to design, and to innovation,” says Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG. “Together, we bring innovative digital entertainment technologies in our high-performance sports cars, starting with our fully electric Taycan.”

“Listening to music while driving can be an electrifying feeling,” said Oliver Schusser, Vice President of Apple Music and International Content. “Since Apple Music launched, we’ve been working to bring our customers the best music experience possible in the car, and Porsche has been on the cutting edge in this space. Porsche builds sports cars at the highest level and today, with the introduction of the Taycan, customers now can choose Apple Music built-in seamlessly to find the perfect soundtrack for every drive.”

The electric Taycan was first launched last year.

  • Up to 450 km (280 miles) (WLTP)
  • 93.4 kWh battery pack
  • 270 kW peak charge rate
  • 265 kW regenerative braking capacity
  • Two-speed transmission
  • 2.8 seconds 0-100 km/h (62 mph)
  • Top track speed of 260 km/h (162 mph)
  • Peak power 560 kW (761 PS)
  • 1,050 NM torque

A cheaper version followed (for Porsche values of ‘cheaper’), with deliveries beginning back in February. The latest version launches next month.

Owners get what seems like a rather miserly six-month Apple Music subscription included with the six-figure car purchase, though they do at least get three years of free mobile data for music streaming.

The integration does sound impressive, especially the way it blends broadcast radio with Apple Music.

Discover on Broadcast Radio, Listen on Apple Music: Create your own custom station on Apple Music from any song you find while listening to broadcast radio.

There are also exclusive Porsche playlists on Apple Music, and of course you can control everything via the Porsche Voice Assistant.

It’s not the first time Porsche and Apple have worked together on in-car music. For those who prefer the CarPlay interface, that is available with some Porsche models, even one of the more surprising ones.

Apple this week added two more live radio stations to Apple Music, and renamed Beats 1.

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